Wednesday, 4 May 2011
Monday, 2 May 2011
Audience Research.
What have you learnt about technologies from the process of constructing this product?
Throughout our project we used a digital camera. During production we learnt a lot about camera techniques for example high angles give a sense of weakness while low angles give a sense of empowerment, which helped us show our protagonists emotions. During the construction of our product we learnt a lot about different technologies’ especially the editing software (Final Cut Pro) and the music software (Garage Band). During the editing we used the basic knowledge of Final Cut Pro that we learnt from the Preliminary task alongside the techniques we learnt during throughout the main task. As we got more confident with the editing software we used more adventurous effects and more daring cuts to give our opening a more dramatic feel. One of our main difficulties was making the flashbacks look more like flashbacks than present events. To do this we wanted to make the shots look drained of their colour but had great difficulty finding the right effect, we soon learnt that the “Old Film” effect drained the colour and a blurred border gave the flashbacks a more surreal look. We also learnt about simplistic editing techniques like cutting different clips and adding fades to make it continuous. We also learnt how to make music smoothly fade in. We also learnt how to effectively make a full timeline and how to use each level of the timeline. At one point we had trouble with the sound on our timeline, as there was only one level with music causing the sound to only come from one speaker so we had to learn how to replicate the sound and put it onto another line in order to make sound more effective. We used non liniar digital editing which meant we were able to repeatedly edit different aspects of our film at different times as it was needed.
The soundtrack to our opening had to be uncopyrighted so we had to create our own in Garage Band, with none of the group having used garage band before we had to ask for help from the Studio Skills teacher who explained how to use Garage Band and helped us convert our finished soundtrack to a Mp4 file and on to Final Cut Pro so we could edit it on to our time line. We found using garage band quite difficult because we couldn't manage to create our own sound despite the fact we tried so we decided to use a garage band pre made tune. Finding the pre made sound that would be effective was challenging because there were so many and we wanted to find the perfect sound.
After we learnt to use Garage Band we started to experiment with the ambient sound effects that we already on Garage Band to give our opening a more filling sound as the voice over and the soundtrack together did not sound very good. The ambient sounds were also difficult to find because they were in abstract places, but we worked on it and eventually found effective sounds..
Friday, 15 April 2011
How did you attract/address your audience?
Audience Profile.
Age : 18
Gender : Female
Profile: Our main audience would be girls from the ages 15-20 as they are learning independence and we also found out from our audience research that girls prefer romance films and given idea of teenage love, we feel it would appeal to them mostly.We wanted to target it at teenage girls who want to be rebelious which is why our main protagonist smokes because it is one of the main forms of rebellion.
Thursday, 14 April 2011
Looking back at the preliminary task, what do you think you have learnt from the progression from it to the full task?
During the Preliminary task we learnt how to thoroughly plan our shot lists and storyboards which help is with our pre-production work. It also helped us to easily choose the genre for our thriller, which was a dramatic thriller.
The story line was then discussed. During the preliminary task we learnt what needed to be conveyed through each shot to show that dramatic thriller therefore we used a variation of light and dark locations to show conflicting futures. The locations then needed to be discussed and what we learnt from our preliminary task helped us because we were able to see how effective locations would be and how the mese-en-scene would be portrayed.
We learnt how to fit the character to our films genre comparing to our preliminary task. In our preliminary task we learnt that costume could be an effective instrument to give the product a sense of realism. We had to research our films genre before starting filming in order to know what the conventions are. We found that thrillers are a sub genre for horror.
Learning from our shot list we had to change some scenes that were impractical and didn’t fit with the themes. This was a repetition of what we did in the preliminary task. An example of this is we were going to have the main character meeting during a flash back but we did not find it very effective and it also went more towards a romantic genre rather than a thriller. The majority of our product was filmed outside which is a contrast to the preliminary task since it was only done inside. We took our lighting into great consideration we chose to have our final task predominantly does with natural lighting because it would create a great contrast to the flashbacks because there is very little lighting which gives it a creepy look. We did this because in our preliminary task we used unnatural lighting, which didn’t work very well. During our final task we only used non-diegetic sound and all the sound is post-production, whereas during our preliminary task the sound was all diegetic. During our final product we learnt how to use garage band to make the soundtrack to give our film atmosphere.
During our preliminary task we learnt how to use final cut which we were again able to use during our final task. From our preliminary task we learnt how to use the 180° rule which was useful to make our film look realistic and effective. If we had not used this rule our footage would not run smoothly.
Overall a lot of the skills we learnt from our preliminary task were useful. We learnt how to use a variety of camera angles and learnt how to effectively represent genres.
Who would be the audience for your media product?
Our audience would be teens and adults interested in romance, adventure and mystery since these would be the main themes throughout the film. It would contain dark and haunting scenes, which would be inappropriate for those under the age of 15 years of age. Similarly to Gaslight, which is rated 15 for similar reasons, as both Gaslight and our product contain elements of drama and horror. Our target audience in terms of gender would be predominantly female. This is because the protagonist is female, with the film being based around her life. However the most common target audience of thrillers is a male audience and so through the genre it would attract a male audience as well. We would aim at a mass audience as it has quite common themes of a popular film.
What kind of media institution would distribute your media product and why?
How does your media product represent particular social groups?
Our film opening introduces our female protagonist. The opening of our film revolves around her life and the trouble she has been facing. To approach this matter, we used a character around the ace of 16 and a female to create a seemingly vulnerable character who will develop psychological trauma throughout the film which leads her away from appearing vulnerable. We did this because gaslight was about the audience feeling sympathy for a vulnerable character. We made our character appear vulnerable by using non-diegetic voiceovers. the flashbacks are the most important part because it contradicts her depression. It also gives the audience something to find out about. we made her a smoker in order to stay with the stereotype of a teenager today. The main groups our film represents are females getting revenge on those who hurt their loved ones when the government doesn’t want to know. It also represents the drug system in society today and how ruthless people can be to get their fix. All around it represents the underside of the legal system in today’s world. It shows the fact that people who are involved with drugs are ignored or frowned upon instantly, they are not helped and are left to survive on their own.
In what way does your media product use, develop or challenge forms and conventions of real media products?
We have created a dramatic thriller; we got the idea to do a dramatic thriller from films like gaslight. This is a real media product that bases its story on a girl who lost someone close to her and went a bit mad because of it. In comparison to stereotypical dramatic thrillers it is lacking the action scenes like most other film beginning’s, in most dramatic thrillers there is no non-diegetic dialogue unless being used in a sound bridge, we used non-diegetic dialogue the entire time to let viewers understand her story, the mise-en-scene was basic, bridge boots big coat and a classic cigarette to show signs of stress in her life and the coat shows mourning which isn’t a normal thing at the beginning of dramatic thrillers, they may wear black but there isn’t usually mourning unless from a chase scene. The style of her clothes is a stereotypical teenage outfit. So is the cigarette when adults think of teenagers they tend to think of them smoking and acting out for example by moping like our protagonist is. We decided to manipulate this stereotype to work for us it would make teenagers warm to her quickly because they could relate the instant they saw her. The structure of our media product is different to the conventions of our genre because we decided to keep quite aloof which is an uncommon this for a dramatic thriller opening.
In gaslight the opening shows the main character surrounded by people to show her involvement in her community. We decided to isolate our character because she only knew one person in England and also the isolation reiterates the genre. The camerawork we used made her look even more isolated despite the fact there were others walking past her. For our flashback scenes we used the gladiator film for research and used that theme of him thinking of the flashback then when it stops showing his eyes straight away to get their reaction. We used flashbacks repeatedly to show how important these times of her life are to her. The flashbacks are an important part of our media product because it produces emotion in the audience and intensifies the genre of our media product.
At the end of our film opening, we have the protagonist alone on a set of swings, which again makes the audience feel sympathy, which is a rare emotion for the audience of a dramatic thriller. The only prop in our media product was a cigarette, which is seen through out the opening. It restates the stereotype that teenagers are rebellious. The mese-en-scene is very simple and works with the stereotype of a teenager, we did this because we wanted the audience to feel conflicted emotions of whether they wanted to sympathise with our protagonist or feel threatened by her.
Tuesday, 12 April 2011
Film Poster.
Poster Two.
We took inspiration from the poster for the film "Scream" as it was simple but effective. We chose to use the poster scream because in scream the female protagonist is the victim while in ours we are challenging the ideas that the female is always the 'damsel in distress' so we made the male a victim and used the scream poster as a kind f ironic representation. We used the idea of putting the image in black and white and using a single image of the protagonist's face. We included the title "Pretty Girls Make Graves" and the tag line "Nothing is sweeter than needed revenge" on the poster, giving the viewer little information as not to give away any story lines. We made two posters overall as the first was to plain and did not fit in with the theme of the film.
This was our first poster but after some consideration we decided it was to simple and plain.
Poster One.
Scream Poster.
Friday, 8 April 2011
Costume List
In the third shot she is wearing a black coat which is less dramatic than the funeral styled coat she is wearing in shot two, but it still shows mourning from moving to away from America to England. Her hood is pulled up implying she wants to be alone and the cigerette shows that she may be stressed and upset.
In the Fourth shot she is wearing a dress, and is with Jake who plays Danny and even though you can not tell what he is wearing you can faintly see it is a more formal outfit than normal teen dress. This gives the impression they were on a date and were caught of gaurd and not able to change.
In the final shot she is wearing comfortable clothing because she is used to her lifestyle in England in this shot, also the outfit doesn't change when Danny dissapears because she is trying to relive her memories.
We used dull coloured t-shirts for our main male character in this scene as to rember a dull time before she knew him, to also give the impression that he was slightly depressed in this time period we used a band tee to furthur the idea thet the main characters are teenagers
Male costume 1
Friday, 1 April 2011
Dialogue
we were inspired to use a voice over in our product by a range of films and tv shows to let you see what the character is thinking, and we didn't want our character to be talking to herself throughout our product so we decided to let the voiceover be her thoughts, to let the viewer understand what she is going through, the flashbacks also help the viewer feel like they are hearing and seeing her thoughts. it gives the character another personality to what other characters may see. we did some research on voice overs and found; 'In film, the film-maker places the sound of a human voice (or voices) over images shown on the screen that may or may not be related to the images being shown. Consequently, voice-overs are sometimes used to create ironic counterpoint. Also, sometimes they can be random voices not directly connected to the people seen on the screen. In works of fiction, the voice-over is often by a character reflecting back on his or her past, or by a person external to the story who usually has a more complete knowledge of the events in the film than the other characters.'
Source: http://en.wikipedia.org/wiki/Voice-over
Wednesday, 30 March 2011
Location List.
Location 2
These were the two main sections of the room we shot in:
Location 4
We used this park to film the swing scene to show past and future, it gives the impression of the main character trying to relive the time she spent with her boyfriend.
We also used some areas around college for filming parts of the memories, for example we used the college's smoking area to shoot the memory of Kate and Danny meeting as it was a last minuet addition to our opening and college was the most convienient place.
Tuesday, 29 March 2011
'Eternal Sunshine of the Spotless Mind' film analysis
In the opening scenes of Eternal Sunshine of the Spotless Mind we see Joel and Clementine meet for what looks like the first time. The scene starts with a close-up of Joel waking up. A depressing score plays and we hear Joel’s voiceover narration. This gives the spectator the feeling that Joel is talking to them. He tells us about the beach and how it is always freezing, which gives us the impression that Joel mainly focuses on the negative things in life. The tone of the score also gives us that impression of Joel as it is very low beat and the lighting is also very dark around Joel which again gives the impression of depression.
Joel’s world suddenly lights up when he first sees Clementine which implies that she is quite a happy person, the complete opposite of Joel. Also the score changes dramatically when Clementine talks to Joel on the train: it becomes more upbeat and a lot happier.
Joel dresses in a way that enables him to blend into the background, which gives the spectator the impression that Joel is not an outgoing person, nor very confident; whereas Clementine’s clothes are bright and colourful, making her stand out from everyone else, giving the impression that she is very confident. We also see confidence in Clementine when she immediately starts talking to Joel on the train as if she has known him her whole life. Even though Joel and Clementine are complete opposites and they have nothing in common, there seems to be an instant connection between them both, which as we find out later in the film is because they have met each other before but they do not remember it.
A very significant part of the opening scenes is the ‘ice picnic’ scene, in this scene the score is almost a mix of both of their own scores from the start which creates a romantic atmosphere. This is because when two people are very close we start to see them almost as one person. So when the scores mix, it could be a metaphor for them becoming one person.
We see Joel drop Clementine off at home, and while he waits for her we see Patrick knock on the window. He is obviously confused by Joel’s presence, because Patrick helped to clear Clementine's memory of all memories of Joel. The spectators do not know this yet, but because of this, he does not understand why Joel is with Clementine.
It then fades to black and we see Joel in his car crying, the score turns very frantic as Joel drives home. These is when we see the opening credits which are unlike the usual centre-based opening credits and are on the right-hand side. Also unlike usual opening credits, the opening credits in Eternal Sunshine of the Spotless Mind do not begin until at least twenty minutes into the film and after much of the action and plot. In addition, the text in the opening credits appears quickly and then slowly withers away, like a memory. This is very significant as the film is about Joel and Clementine losing their memories of each other.
We then enter Joel’s apartment, which is very dark and depressing. The score changes yet again as we see him change into the pyjamas the memory clinic have sent him and we see him taking a pill. We then realise that the pyjamas that Joel just newly opened are the same pyjamas that he woke up in. This makes us think that perhaps this is the real start of the film and we realise that the first scene is really the end of the film. We chose to analyse this opening as it uses a voiceover which is an element we want to use and also the start of the film is really the end of the plot which is how our film starts.
Thursday, 24 March 2011
'American Beauty' film analysis
The extract begins with a non-diegetic score that makes the scene seem happy. This is playing while we see a long establishing shot zooming into a stereotypical suburban neighborhood. The score then ends and the voiceover begins. It establishes the scene and then allows the audience to be introduced to the main character. It then cuts to a bird's-eye shot of a man lying face down in bed. The room is clean and the audience would expect the man to be happy and placid like the location he is in, but the voiceover challenges this assumption. It then cuts to a mid-shot of him turning over which allows the audience to see the emotion that reaffirms what the voiceover is telling them. While the voice over continues, the extract cuts to a close-up of him putting his feet into slippers, which is a stereotypical shot for someone with a happy domestic life. Thus, the voiceover is a constant contradiction to what the audience are used to thinking. It then cuts to a close-up of the same man in the shower with water pouring onto his face. We hear sounds of realism as well as the voiceover which makes the opening extract more realistic. The extract then cuts to a medium-shot pan across a clean bathroom of the man in the shower while the voiceover continues. It then cuts to a close-up of a red rose and tilts down to hands trimming it. We then cut to a medium-shot of a woman with a rose while the voiceover introduces her. The opening then cuts to a wide tracking shot of a dog running and we can hear it barking which again adds sounds of realism. We then cut to a medium-shot of the dog through a white picket fence, which is again stereotypical of this setting of the domestic neighbourhood. It then cuts to a wide shot of a man in a suit, once again stereotypical for this location, leaving a clean house. The voice over continues throughout. There is then a medium-shot of the main character looking out from a window. He is the only part of this opening that is not clean and wholesome and the voiceover reiterates this idealism. It then cuts to a two-shot of the wholesome neighbour in a suit talking to the main character's wife with the main character looking out the window in the background. This shows that he does not fit in the location since he is separated from the others members of the community.
Friday, 4 March 2011
'Gladiator' film analysis
The non-diegetic music which has been playing since the first second suddenly increases in tempo and everything seems to suddenly get faster, busier and more intense. The cameras do wide shots on cantering horses and on people moving into larger groups and setting up for war. All of these shots were filmed in low-angle shots giving the viewer the feeling that these men are important. This idea is reinforced when the next cut shows the men kneeling for the main character, thus showing that he is in high power. The love shown by him to his men shows that they are important too. The next scene shows the opposite; it is a wide shot of two men with a blurred background of working men. The man says that the expense of some men’s lives is acceptable. The non-diegetic music lowers in volume as the camera zooms into the distance and focuses on the blue horsemen (who in history would protect Caesar), past the horsemen, and into a close-up of an old mans face (Caesar’s face). The non-diegetic music continues. I chose this film beginning because he doesn’t speak in the film or non-diegetically until he needs to. This gives a feeling of suspense, which is what we want our film to do. We want to make the viewer wonder what will happen next.
'Gaslight' film analysis
When Paula was younger, a strangler roaming the streets murdered her aunt, who lived at Thornton Square in London. Paula goes to stay in Italy and some time later meets Gregory. She and Gregory marry and afterwards they move to London, back to the exact house Paula lived in, which again links to our opening since the character is returning to where she once lived. One of the opening lines of Gaslight is: ‘The ghost of a man out of my past...’ This links into our movie since it is the story of a girl deciding whether to run from the ghost of her past or to confront it.
Throughout the opening of Gaslight, the scene is set. It is black and white, the costume and props show the period in which it is set. The lighting and atmosphere is very dull to add to the mystery of murder. The sound continues throughout the extract it adds tension and shows the mystery. The extract begins with a fade into a wide shot of the main street where the film is to be located. There are a few more establishing shots with period props and costumes that show the location. We are then introduced to the storyline with a close-up of a newspaper article, the non-diegetic score becomes more dramatic. It then cuts to a low angle shot looking to characters coming out of door, introducing the main character. They are in higher class period costumes. Cuts to a mid-shot of the main character, showing her emotion and connecting her to the newspaper article. The reporters and onlookers set the storyline with their facial expressions, while looking at the main character they connect the main character to the newspaper with looks of sadness and pity. The scene then cuts to a mid-shot inside the house, to prepare the audience for later in the film and to show the class status of the characters. Cuts to a mid-shot of the main character with onlookers showing sympathy, which allows the audience to understand the atmosphere. Cuts to a wide-shot of a carriage driving away which adds to the period theme. It then cuts to a two-shot inside the carriage. This is the point at which the diegetic dialogue begins. The extract then ends with a zoom into a close-up of the main character's face showing a reaction-shot from the secondary character's dialogue.
Tuesday, 1 March 2011
Production Treatment For Main Task
Duration:
2 Minutes
Audience:
Resume:
The film begins with a shot of the main character standing on a bridge smoking. There is a female first person voice-over introducing her story. There is a flashback to this person in a corner screaming as we hear gunshots. She drops the cigarette and walks away, with focus on the cigarette. The voice over continues until the title is shown.
Suggested Elements:
- A girl stood on a bridge smoking
- Simple everyday clothes
- Cigarette
- Bridge
- Title and opening credits